For Spirits of Alchemy, I photographed 1806 and Velvet Mood in the Arthur Elliott studio, then brought Castaway to the beach so the environment could shape its tone. One of the Castaway shots was later used on the Arthur Elliott Instagram, which made it a great example of how the imagery performs in live social content.

I approached each bottle like its own character — adjusting lighting, setting, and mood to match its energy and build visuals that could carry into future campaigns.

These three spirits are a good representation of the shifts in voice, mood, and storytelling across the brand.