Meet

Erica

Designer focused on brand, editorial,

Campaign, and visual communication

The Longer Version

I’m a designer and photographer who came to this work the long way around, through kitchens, travel, art, and a whole lot of life. That mix has shaped how I see things: grounded, observant, and always looking for meaning in the details.

I’m drawn to work that tells a story. Whether it’s a campaign, an editorial layout, a presentation, or a brand system, I focus on building visuals that feel intentional and connected, not just designed, but considered.

At the end of the day, I’m here to create work with depth. I like collaborating with good people, solving problems through design, and building things that actually resonate with the people they’re meant for.

What I work on

Image & Visual Design

Focused on composition, mood, and detail-driven visuals that feel intentional and refined.

Campaign & Concept

Building ideas that carry across platforms and create a cohesive, story-driven experience.

Editorial Design & Layout

Structured, readable layouts that support storytelling and guide the viewer naturally.

Brand Identity & Systems

Developing identities that stay consistent, flexible, and effective across real-world use.

Presentation & Visual Communication

Designing clear, structured presentations that communicate ideas while maintaining strong visual direction.

How I work

I approach design from concept first, building a clear idea before refining the visuals. I’m drawn to work that balances structure and intuition, where design supports a larger narrative instead of just decoration.

I value clarity, collaboration, and work that’s built with intention and purpose.

A black and white photo of a woman with glasses and dark hair, wearing a polka dot dress, making a lively facial expression, yelling, with visible tattoos on her arm.

Photo by Wandering Wizard Photography

I’m currently open to freelance work, collaborations, and future opportunities in branding and advertising.

View my work or get in touch to start a conversation.